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The Silver Lake neighborhood is located

northwest of downtown Los Angeles

around the city reservoir for which it is

named. Silver Lake is bordered by Los Feliz

to the northwest, Atwater Village and

Elysian Valley to the northeast, Echo Park

on the southeast, and East Hollywood to

the west. Tom Mix and Walt Disney both

built movie studios here in the 1920s and

1930s. Encouraged by city planners,

residential development took center stage

by the mid-1930s. Thanks to many now

world-renowned architects (Lautner,

Neutra, Wright, etc.) active in Silver Lake in

the 1930s, the neighborhood is esteemed

for its inventory of architecturally

significant homes (largely in the Spanish

Mediterranean style). By the late 1970s,

Silver Lake became the center of Los

Angeles’ gay leather subculture. Over the

past two decades, the young Hollywood

set has increasingly embraced Silver Lake,

with such notable actors as Rachel

McAdams and Ryan Gosling taking up

residences here at various times.

While the retail districts in most of the

Cool Street report are literally focused on

one actual cool street corridor, Silver Lake

actually has a number of major

thoroughfares of note. Significant retail

corridors exist on Glendale, Santa Monica

and Silver Lake Boulevards, Hyperion

Avenue and a few other streets. Whole

Foods chose a location on Glendale

Boulevard for the rollout of its very first

Whole Foods 365 store in May 2016.

However, Sunset Boulevard is arguably the

dominant retail corridor when it comes to

boutique and restaurant hot spots. Chic

French boutique A.P.C. recently opened

there, and the street is also home to some

of the most acclaimed eateries in the area

(Night + Market Song, Cliff’s Edge, El

Cochinito, among others).

Silver Lake is a mature trade area with little

undeveloped land remaining. We estimate

current overall retail vacancy in the area at

just under 5.0%. Our survey found a wide

range of current asking rents ($30 to $80

per sf); however, what little modern space

does exist has typically leased quickly at

the highest end of that range, if not beyond.

That being said, the older retail product

that lines Silver Lake’s many retail corridors

is prime for redevelopment activity.

26.6%

Millennial Population

$80,375

Average

Household Income

Silver Lake:

Where Hollywood and Hip Collide