CW Retail - Cool Streets Report

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42 CUSHMAN & WAKEFIELD
The Hip-O-Meter
We asked all survey participants to rank
where they saw individual neighborhoods in
terms of where they are in the Cool Street
cycle. The rankings are as follows:
Edgy/Cool
Up & Coming
Prime Hipness
Still Cool, But
Going Mainstream
Gone Mainstream
Livability and Retail Flavor
All survey participants were asked to rank
on a scale of one to four, the strength of key
neighborhood amenities and attributes
dealing with Livability and Retail Flavor.
The rankings are as follows:
1 Not at all
2 Slightly/Somewhat
3 Getting There
4 Absolutely
Residential Rents
All survey participants were asked to rank
on a scale of one to four dollar signs, how
expensive this neighborhood’s rents were in
comparison to the norm for that market as a
whole. Hence, these are not apples-to-
apples comparisons across markets. A $$$$
ranking in Omaha is comparable to a $$$$
ranking in Manhattan. The rankings are
as follows:
$ Starving artist cheap
$$ Middle of the road pricing
$$$ Hipsters being priced out
$$$$ Upscale mainstream pricing
Retail Rents
Commercial rent ranges were compiled by
our brokerage and research staff.
Demographics
The demographic data reflected in this
report comes from the U.S. Census Bureau
and Statistics Canada. The United States
data reflects U.S. Census Bureau estimates
as of 2015. Demographic data from
Statistics Canada reflects 2016 estimates.
Demographic values represented reflect a
two-mile radius taken from a spot we
deemed near the exact geographic center
of the trade area.
Garrick Brown
Vice President
Retail Research for the Americas
+1 916 508 3410
Pamela Flora
Director
Retail Research
+1 858 558 5634
For more information about Cushman & Wakefield Research, contact:
Cool Streets of North America
Report Methodology
How does one quantify something as intangible and subjective as Cool? They do it with
surveys! For this report we surveyed hundreds of our real estate professionals across all of
our offices in the United States and Canada. Survey participants included commercial real
estate brokers, property managers, appraisers, consultants, research and marketing
professionals and executives